Magasool Impact Film

Smart Farming Programe

Empowering Farmers Through Innovation: The Magasool Story

Social Alpha, through its Smart Farming program, identified Magasool as a promising startup transforming agriculture. Magasool’s IVR technology empowers farmers by enabling direct connections with end consumers, bypassing intermediaries and ensuring better incomes. This voice-based platform, accessible in regional languages, simplifies market access for farmers, creating a more equitable supply chain.

In its pilot phase, Magasool demonstrated significant impact by increasing farmers' earnings and reducing consumer costs. Now, Social Alpha faces the challenge of showcasing this success to others. They aim to present Magasool’s innovative approach and its pilot outcomes in a compelling manner to inspire broader adoption and scale this impact.

Bringing Impact Stories to Life
Artivo and Social Alpha’s Collaboration

To showcase the transformative impact of Magasool’s IVR technology, Artivo, in collaboration with the Social Alpha team, curated an engaging impact film. The team traveled to Andhra Pradesh and Bihar to document real stories of farmers whose lives have been positively transformed by this innovation.

The film captures heartfelt narratives of farmers who, through Magasool’s voice-based platform, bypassed intermediaries, accessed fair prices, and improved their livelihoods. By spotlighting these authentic experiences, the impact film aims to inspire stakeholders and amplify awareness about the potential of such innovations to bridge gaps in the agricultural ecosystem.